You might assume that many website launches are delayed significantly because web developers are not working to schedule. However, in many situations this is not the case as delays are primarily due to the clients not providing the web content in time.
Is Writing a Chore?
You might be one of the many people who find writing tedious and time consuming and you would much prefer to be doing other tasks associated with your business. Writing is often a job that goes to the bottom of the listeven though your web developer is screaming for you to provide the copy. There is always a client to meet, a phone call to make, an email to send, a networking event to go along to and in fact anything else you might think of other than writing that all important website content.
Plan your Content
Your website is the best marketing tool that you have and it's your way of communicating with the world. Certainly images are important but you are also going to need written words, and rather a lot of them. You don't want to be one of the many thousands of people who are willing to invest a small fortune into the development of their website believing that the written content will just evolve and really is just something to fill in the spaces right at the end of the process.
Therefore it’s absolutely crucial that you plan and write your own web content before you’ve even built a web page. To say that you should have a copywriter involved from the beginning of the project may sound a somewhat biased opinion but it really is essential for planning and organisation. If you don't know what you want to include, how can you decide how many pages you want and what the layout should be. Why run the risk of not having enough pages or having too many?
Why is the Written Content so Important?
If you leave the writing to the last minute, you might find you are just supplying content to fill the boxes and available space and key elements could be omitted.
It's important that the company designing your amazing new website is including the content as many don't include this in the cost.
There is absolutely no question that the only way your business will benefit from having a beautifully designed and well-built site is if visitors to your website can find what they are looking for quickly and easily. They will undoubtedly see the pictures and images on your site and will scan through the words so the content must immediately make it quite obvious that your business has what a they want.
What to do Next
If you are struggling to write content for your website or you think the content of your present site needs a makeover, please contact our knowledgeable friendly staff who will be delighted to help. Writing and Blogging is a Copy Writing company based in East Sussex helping clients throughout the UK.