I have a distant memory of being at school at a very young age and believing that my teachers knew everything. I thought they were the most intelligent people on this earth and that there wasn't a single subject that they weren't experts in.
Teachers Are Authorities on Everything?
Let's take a subject like Geography for example – I felt my teacher could fill in the names of every state in the USA – and they knew all the state capitals. Now, I know that this of course could be true for some but for others it wasn’t and for the teacher to present that class on the States of America, they would have had to have planned the lesson and researched it thoroughly.
This scenario reminds me of blogging. Strange and unbelievable as it may seem - bloggers don't know everything! I’m really sorry to have shattered your illusions – naturally I jest!
The Encyclopaedia Britannica
In my teacher’s day, it was books, magazines, periodicals and the Encyclopedia Britannica – oh how I would have loved to have all 32 books sitting on my shelf! Today, it’s the Internet and there is hardly anything that you can’t find out there. However, the information has to be studied, digested and sifted through which takes time.
Sorry, I’ve got a little distracted here as I have to mention that in 2012 Encyclopaedia Britannica, Inc. decided to discontinue publication of the English-language print version and focus on the digital versions for online, tablet, and mobile users all around the world.
It’s All in the Research
Top bloggers are serial researchers and they know how to do it using solid sources and rarely rely on Wikipedia. Quite often it involves checking and rechecking facts and knowing how to properly research a subject.
Bloggers tend to be curious by nature as well as sceptical. Information is gleaned from authoritative sources such as government websites, industry experts, scientific journals and research papers and then with their journalistic instincts sceptically analysed.
All of this can be time consuming and that’s what a good blogger has in abundance as well as patience.
Research, Research, Research
Websites that have blogs generate more traffic than those that don’t. If you have a News or Blog section on your website which was last updated in 2015 or 6 months ago, perhaps Writing and Blogging can help. It’s our aim to get you more customers through well-researched articles. Call Annie on 07742 321513 or email annie@writingandblogging.co.uk